In this upcoming edition significant effort is being expended
on designing and configuring a diverse programme of activities
and professional seminars targeting garages as well as the industry's
main players: manufacturers and distributors. In terms of the
activity and training spaces on offer, the Innovation Gallery
is of particular note. The Gallery is a platform that recognises
efforts in the research, development and innovation in the industry.
It will bring together the most advanced components and services
on the market, the Virtual Garage, which will be presented as
the training and knowledge hub for garage professionals. The two
Showrooms are another major highlight. They will be located in
Hall 3 and dedicated to training and sharing knowledge in the
Repair and Maintenance sector and Spare Parts and Components sector.
In addition, professional seminars will be conducted which are
aimed at Service Stations, making all of these initiatives an
important contribution to professionals as added value to the
visit and business management. This edition will also target the
Tyre sector in particular, which will have an exclusive space
dedicated to it in the exhibition and business area of Hall 7
which, in addition to a very strong showing by the spare parts
business, will also accommodate battery suppliers and management
of digital, mobility and services solutions.
MOTORTEC AUTOMECHANIKA MADRID 2017, the leading trade fair for
the automotive industry in Spain, and particularly targeted at
professionals from the Iberian Peninsula, Latin America and North
Africa, will be held between 15-18 March 2017, organised by IFEMA
and licensed by Automechanika Messe Frankfurt.